Whistle Launches Simon Radley Branding

The Chester Grosvenor and Spa has revealed the new identity for their gourmet restaurant, designed by Whistle Creative.

Simon Radley at The Chester Grosvenor is the new name for The Arkle, the five-star hotel’s much-loved restaurant and recipient of a Michelin star for the last 17 years. Whistle Creative’ design for the branding aims to reflect the restaurant’s rich heritage, it’s new contemporary styling and the award-winning creativity of Executive Chef Simon Radley.

Stephanie White, founder and director of Whistle Creative said:

‘Chester’s vibrant hospitality industry is central to life in the city. We are delighted to have worked with The Chester Grosvenor on this important project, helping to launch a new chapter in the restaurant’s proud history.’

The rebranding project comes after Whistle developed a new look for the hotel's spa brochure earlier this year, which has proved a great success.

‘The Chester Grosvenor should be congratulated for continuing to lead the way by developing their offer and the marketing of it in a tightening economy,’ commented Stephanie. ‘At times like this it’s tempting to draw back from spending on marketing, but by combining targeted direct marketing and branding with other cost-effective solutions such as email marketing and an optimised website, businesses can be well placed to weather the downturn and come out on top when things pick up. We’re pleased to help The Chester Grosvenor and Spa continue their tradition of innovation and quality in their marketing as well as the service they offer, and wish Simon Radley at The Chester Grosvenor great success.’